Fast forward 4 years to 2015 and Jamie Vardy is setting the Premiership alight with Leicester City.

The team are on their unforgettable Premier League title winning run and Vardy’s on fire so of course his historic Chat Sh*t Get Banged!™ tweet is unearthed in the midst of it all. Football fans love it, the media love it, everyone loves it - suddenly it goes viral and it has become iconic.

Chat Sh*t Get Banged!™, once people understood what it actually meant, became the ultimate clap back to use against anyone who hates on someone or something.

It’s a mantra for proving haters wrong

Who better to have given birth to it than Jamie Vardy?

The man who went from non-league to Premier League

The man who was told he was too small to play professional football at 16 and then lifted the Premier League trophy at 29

The man who once worked 12 hour shifts in a factory and ended up playing for England

The man who taught us never to give up on our dreams!

Jamie Vardy is the living, breathing, embodiment of Chat Sh*t Get Banged!™

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CSGB™ - it's a vibe, it’s a mood, it’s a mantra.